CSR SCENARIO IN INDIA – FROM PHILANTHROPY TOWARDS DEVELOPMENT
In a market oriented economic structure, corporate sector is the prime mover of economic growth. Private Sector has come out in favour of social responsibility and demonstrated their support for the Government’s commitment to provide greater economic opportunities to the disadvantaged. They have also offered and undertaken initiatives for enhancing employability. These measures, however, need to be expanded manifold. New and more effective forms of interventions at grassroots level, addressed at disadvantaged sections, are needed.
This case attempts to present the wide range of discourse that is happening across globe in general and India in particular on the concept. Through its several sections the paper tries to build a perspective around the concept and talks about the general trends vis-à-vis CSR globally. This case further provides a comprehensive understanding of how corporate social responsibility has evolved as a concept and the reasons that encourage companies in India to be socially responsible.
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