International Journal of Management and Social Sciences (IJMSS)

Santhi, P., Professor, Department of Commerce, Avinashilingam Institute for Home science and Higher Education for Women, Coimbatore, TN, India., India

• Vol 8, No 2.1 (2019): IJMSS - Jan 8(2.1) Special Issue 2019 - Research Papers
  EFFICACY OF ONLINE REVIEW CHARACTERISTICS ON PURCHASE DECISION OF CONSUMER ELECTRONICS THROUGH E-COMMERCE WEBSITES
  Abstract

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