International Journal of Management and Social Sciences (IJMSS)

Vimala, V., Assistant Professor, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641043, Tamil Nadu, India., India

• Vol 7, No 1 (2017): IJMSS - July 7(1) 2017 - Research Papers
  THE EFFICACY OF DIGITAL MARKETING STRATEGY ON THE PERFORMANCE OF SBI SERVICES TOWARDS THEIR CUSTOMERS IN COIMBATORE
  Abstract

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