Open Access Open Access  Restricted Access Subscription Access

CSR SCENARIO IN INDIA – FROM PHILANTHROPY TOWARDS DEVELOPMENT

Shashidhar Channappa

Abstract


In a market oriented economic structure, corporate sector is the prime mover of economic growth. Private Sector has come out in favour of social responsibility and demonstrated their support for the Government’s commitment to provide greater economic opportunities to the disadvantaged. They have also offered and undertaken initiatives for enhancing employability. These measures, however, need to be expanded manifold. New and more effective forms of interventions at grassroots level, addressed at disadvantaged sections, are needed.

This case attempts to present the wide range of discourse that is happening across globe in general and India in particular on the concept. Through its several sections the paper tries to build a perspective around the concept and talks about the general trends vis-à-vis CSR globally. This case further provides a comprehensive understanding of how corporate social responsibility has evolved as a concept and the reasons that encourage companies in India to be socially responsible.


Keywords


CSR, Corporate social responsibility, Philanthropy, Development, CSR Scenario, CSR in India

Full Text:

Untitled

References


Baker M. (2004). “Corporate Social Responsibility - What does it mean?”, accessed though http://www.mallenbaker.net/csr/definition.php

Boli, and Hartsuikar. (2001). “Theory of Corporate Social Responsibility: Its evolutionary path and the road ahead”.

Caroll A. (1999). “Corporate Social Responsibility, Evolution of a Definitional Construct”, Business & Society, Vol.38(3), September, pp.268-295.

Cox CK. (2005). “Organic leadership: The co-creation of good business, global prosperity, and a greener future”, Unpublished Ph.D. dissertation, Benedictine University.

Kanchan. “Market Friendliness and Corporate Social Responsibility: Can they work in tandem?”, a project work ‘Corporate Social Responsibility in Indian Industries’ sponsored by the University Grants commission, India.

KPMG International Survey of Corporate Responsibility Reporting. (2005). “Meeting Changing Expectations”, World Business Council for Sustainable Development.

Kotler P, and Lee N. (2005). “The case for doing at least some good: In Corporate Social Responsibility, Doing the most good for your company and your cause”.

Kumar R. (2004). “The state of CSR in India 2004 – Acknowledging Progress, Prioritizing Action: Background paper at National Seminar on Corporate Social Responsibility”, New Delhi, November.

Mallen B. (2001). “The next five years of CSR - some predictions”, Business Respect, Vol.13, http://www.mallenbaker.net/csr/nl/13.html

Marlin JT, and Marlin AT. (2003). “A brief history of social reporting”, Business Respect, Vol.51, March 9.

Matten D. (2006). “Why do Companies Engage in Corporate Social Responsibility? Background, Reasons and Basic Concepts”, by In The ICCA Handbook on Corporate Social Responsibility Edited by Judith Hennigfeld, Menfred Pohl and Nick Tolhurst.

Velsor EV. (2009). “Introduction: Leadership and corporate social responsibility”, Corporate Governance, Vol.9(1), pp.3-6.

Zohare AS. “New directions in Corporate Social Responsibility – The Roshan Social program”, Terarsip di: www.roshan.af/.http://yanpraz.multiply.com/wp-content/uploads/ Article-ew%20Directions%20in%20Corporate%20Social%20Responsibility.pdf


Refbacks

  • There are currently no refbacks.


Send mail to ijmss@ijmss.com with questions or comments about this web site. 

International Journal of Management and Social Sciences, All rights reserved.