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CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING WITH REFERENCE TO TIRUCHIRAPPALLI CITY

M.H.N. Badhusha

Abstract


Social media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks. Social media depends on mobile and web-based technologies to create highly interactive platforms where individuals and communities share, co-create, discuss and modify user-generated content. The main objective of the study is to know the important determinant social media networking that incorporates advertisements and to measure the relationship between age of the respondents and year of accessing the internet. A cross sectional survey was used during the study. Both qualitative and quantitative data was gathered in order to establish the relationship between the independent and dependent variable. Simple random sampling was used to choose the respondents. The total sample size of this study is 200. This technique was used because the researcher sought to ensure that each member of the target population has an equal and independent chance of being included in the sample of this study. Overall, Social Media Marketing is a significantly powerful marketing tool that not every business knows how to use properly yet.

Keywords


Social marketing, Social media, Customer perception, Advertisements, Social networking, Social interaction

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References


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