A STUDY ON CUSTOMER SATISFACTION IN INTERNET BANKING WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY

Abstract

Banking is a highly information intensive activity that relies heavily on information technology (IT) to acquire, process and deliver the information to all relevant customers. Banks used the internet technology as a strategic weapon to revolutionize the way they operate, deliver and compete against each other. As a result online banking was introduced as a channel where bank customers could perform their financial transactions electronically via their banks’ Web site. Private and foreign banks are trying to turn more and more customer towards the usage of internet for the banking transactions. E-banking is a fully automatic service for traditionally banking customer’s products based on information technology platforms. E-banking services provide customer access to accounts, the ability to move their money between different accounts or making payments via e-channels. The advantages generated by this services have determined an accelerate developing of this industry over the entire world. This study is basically to know the relation of various independent variables on the customer usage of internet for banking.