IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN TIRUCHIRAPPALLI

R. Khader Mohideen, A. Sophia Alphonse

Abstract


Social media has recently outpaced email as the most popular online activity and has enabled consumers to connect with others by sharing information, opinions and thoughts about products and brands. The social media concept, which is the name of the whole social networking sites such as Face book, Twitter, WhatsApp, You tube and Blogs has been one of the important fields for businesses. Since a very less number of empirical work has been undertaken in India in this emerging area, this study is likely to contribute a lot to the marketers, academicians, researchers and stakeholders.

Keywords


Social Media, Attributes, Consumer, Consumer Buying Behavior, Marketers, Academicians.

References


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