A STUDY ON CUSTOMER PERCEPTION OF USING NET BANKING SERVICES WITH REFERENCE TO PUBLIC SECTOR BANKS

Abstract

Customer perceived value has been defined by many researchers according to their nature of study and understanding. It defined that value is inherent in a product determined by the customer a trade-off between what the customer received from the product and what he sacrifices to acquire that product. The customer perceived value has involved three things, Quality, Benefit and Worth. Customer perceived value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances, and consequences arising from use that facilitate achieving the customer’s goals and purposes in use situations. Banks are forced to develop and use alternative service channels with the aim of building bigger market share, improving customers’ perceptions of service quality and achieving customer loyalty. Technological development converts the traditional banking system into anytime anywhere banking system through the help of internet. The study is an attempt to identify the factors that contribute to customer perceived value with Net banking services.