A STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY OF LIFE INSURANCE CORPORATION WITH REFERENCE TO THANJAVUR CITY

A.N. Christy, J.J. Jeyakumari

Abstract


Life has always been an uncertain thing. To be secure against unpleasant possibilities, always requires the utmost resourcefulness and foresight on the part of man. To pray or to pay for protection is the spirit of the humanity. Man has been accustomed to pray God for protection and security from time immemorial. In modern days Insurance Companies want him to pay for protection and security. The insurance man says "God helps those who help themselves"; probably he is correct. The proposed framework attempts to provide a blueprint for life insurance service providers to create a base of satisfied customers through quality services.

Keywords


Life insurance, Quality services, Risks uncertainties, Future, Protection, Security.

References


Mittal S, Gera R, and Singhvi SR. (2013). “Developing and Testing a Hierarchical Model of Customer Perceived Service Quality for Life Insurance Services”, Asia-Pacific Journal of Management Research and Innovation, Vol.91, pp.63-76.

Sandhu HS, and Bala N. (2011). “Customers’ Perception towards Service Quality of Life Insurance Corporation of India: A Factor Analytic Approach”, International Journal of Business and Social Science, Vol.2(18), October, pp.219-231, available online: http://www.ijbssnet.com/journals/Vol_2_No_18_October_2011/27.pdf


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