THE IMPACT OF MOBILE ADVERTISEMENT ON YOUNGSTERS – A STUDY

Priyanka S., Ponsangavi R., Sujithra R.

Abstract


In the modern era with the development of technology, people started using mobile phones for making themselves comfortable. Hence, there arises the concept of Mobile Advertisement. Mobile advertising is a form of advertising via mobile phones or other devices. It is a subset of mobile marketing. Mobile advertising has grown in popularity over the years, mainly because people find it convenient and easy to purchase the products from their home or office. Hence, a study has been undertaken in order to find out the impact of mobile advertisement particularly among youngsters with special reference to Coimbatore city. On the whole, the Mobile advertisements have a positive impact and it has induced more youngsters to purchase desired products at their desired time. The study brought out the fact that satisfaction about the quality of the product and the factors that influence to buy the product have the impact on the buying behaviour of the youngsters

Keywords


Mobile advertisement, Mobile advertising, Youngsters, Impact, Advertising, Cellular advertising.

References


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