Open Access Open Access  Restricted Access Subscription Access

DEMAND, ACCEPTABILITY AND E-MARKETING OF ORGANIC PRODUCTS

M.V.D. Aswathy, Sherly Thomas

Abstract


The global demand for organic products is estimated as 124.76 billion US$ in 2017 and it is expected to reach 323.56 billion US$ in 2024(5). Even in India, organic product export contributed to 515.44 million US$ in 2017-18 (APEDA, 2017-18). But local demand for organic products is still low in India, as people are hesitant to buy organic produce because of its high price. Thus, to improve organic claims, it is essential to analyze consumer’s demand and acceptability to pay for organic products. To gauge the above mentioned factors, a study was undertaken in Coimbatore district (Tamil Nadu). The city comprises of many organic outlets and people are also showing keen interest in purchasing organic farm products. Therefore, a well-structured questionnaire was framed to collect information from organic consumers who frequently visit the organic outlets, collected data was analyzed using appropriate statistical tools and inferences are drawn.

Keywords


Organic market, Global demand, Increase in investment, Consumer survey, Demand, Acceptability and Willingness to pay.

Full Text:

PDF

References


Botonaki, A, Polymeros, K, Tsakiridou, E & Mattas, K (2006). The role of food quality certification on consumers‘ food choices, British Food Journal, vol. 108, no. 2/3, pp. 77-90.

Chang HSC, Griffith G, Zepeda L. (2003). “An overview of the Organic Food Products Market in Australia”, Working Paper Series, University of New Zealand, Available online: http://ageconsearch.umn.edu/bitstream/12928/1/wp030010.pdf

Chryssohoidis G, Krystallis, A (2005). Organic consumers‘ personal values research: testing and validating the list of values (LOV) scale and implementing a value-based segmentation task. Food Quality and Preference. 16:585–599.

Cicia G, Giudice TD, and Scarpa R. (2002). “Consumers‘ perception of quality in organic food: a random utility model under preference heterogeneity and choice correlation from rank-orderings”, British Food Journal, Vol.104(3/4/5), pp.200-213.

https://www.zionmarketresearch.com/sample/organic-pigments-market

https://usda-staging.azureedge.net/media/blog/2016/02/29/conservation-and-biological-diversity-organic-production

Mukherjee B. (2017). “From Local to Global – Indian Organic Product and Overview”, IOSR journal of Business and Management, Vol.19(2), Version 1, pp.34-39, available online: http://www.iosrjournals.org/iosr-jbm/papers/Vol19-issue2/Version-1/F1902013439.pdf

• Bibliography

http://horttech.ashspublications.org/content/10/4/663.full.pdf

http://orgprints.org/5003/1/5003.pdf

http://www.orgprints.org/2684/1/garibay-2003-Market-Study-India.pdf


Refbacks

  • There are currently no refbacks.


Send mail to ijmss@ijmss.com with questions or comments about this web site. 

International Journal of Management and Social Sciences, All rights reserved.