THE IMPACT OF E – RAKAM ON THE INDIAN FARMERS – AN ECONOMIC PERSPECTIVE

Abstract

The Government of India has taken quite a lot of actions to pull off the agricultural produce. The central government has initiated the e – Rashtriya Kisan Agri Mandi (e – RAKAM) to enhance the leverages technology to help the Indian farmers from the smallest villages to the global markets through Internet. In order to strengthen the farmer’s financial stability, the digital initiative has been developed in a single platform to make their buying and selling of their agricultural produce. In this circumstance, the present analytical research tried to find out the performance, benefits, and the impact of the E – RAKAM on the economic development of the farmers and their life style. This E – RAKAM will be paid through e-payment directly to farmer’s bank account for the buying and selling of the agricultural produce. In this condition, an effort is made to identify the awareness, impact, performance and the beneficiaries of E – RAKAM in the Coimbatore District. The current explorative research is carried out with the well thought-outresearch instrument designed and administered for the chosen farmers and the merchants of agricultural products in Tamil Nadu. The responses provided by the chosen farmers and their marketers of agricultural products, statistical data and economic reports available from the authorized government e-portal, the investigation and the analysis is carried thereafter to find the current position and made an effort to know the impact of e-RAKAM in Tamil Nadu.