CONSUMER ATTITUDE TOWARDS APP BASED CAB SERVICES  IN COIMBATORE CITY

P. Sasirekha; U. Jerinabi

CONSUMER ATTITUDE TOWARDS APP BASED CAB SERVICES IN COIMBATORE CITY

P. Sasirekha, U. Jerinabi

Abstract

The purpose of the study is to examine the consumer preference towards App based cab services, to examine the level of satisfaction of consumer on App based cab services and to identify the factors influencing the consumers to select app based cab services and also studied the problem of the customers while using App based cab services. Coimbatore city has been chosen purposively as the locale for this study. Individuals who are using app based cap services were purposively selected for the study by adopting convenient sampling technique. The primary data have been collected from 120 respondents through an interview schedule. The factors such as quick availability of cabs, safety, economical than traditional taxies and attractive cash back on discount on rides are the most important reason using the App Based Cab Service.

Keywords

Cab services, Consumer attitude, mobile app services, taxi services and Virtual cab services.

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References

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