DIMENSIONS OF PERSONALITY TRAITS AND INVESTMENT PATTERN

Abstract

Investment in an economy builds the Nation and significantly contributes to the development of the country. Proper Investment patterns will yield better results in various sectors of the Economy. Hence a research study on investment patterns and the influencing personality traits was conducted in Palakkad, Kerala. In this study five dimensions of personality traits of investors are considered. In big five personality theory Openness, Agreeableness, Extraversion, Conscientiousness and Neuroticism are the factors taken for study. The research objectives are, to find out the significant dimensions of personality traits of the investors, to study the investment patterns of select college teachers, and to access the effect of personality traits on their investment patterns.

The relationship between the Investment pattern and different dimensions of personality traits of teachers was studied. The significant difference in the personality of teachers at different age groups or the type of employment was considered. A descriptive survey among college teachers at Palakkad district was conducted by using questionnaire on Investment pattern and personality. Data was collected from Government aided colleges and the tools used are t test, ANOVA, correlation and Friedman test.

This study throws light on the effect of personality traits on the Investment Pattern of select investors. It will help investors to invest wisely in a proper pattern to improve the rate of return. This in turn will enhance the development of economy.