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S. Dhanabagiyam


The important role of tourism industry is transforming economic, social-cultural agenda of a region. These prompted the nations to search for new unique selling propositions (USP) for marketing tourism with an integrated approach. Cultural-heritage tourism appears to be an answer to the host of agencies striving to serve something unique to satisfy the plate of tourists. It is now felt beyond doubt that Historical Archaeological sites, past relics in the form of forts, monuments, museums, customs, traditions, dance, music and values are all serious reflection of cultural-heritage of the land, which in turn, has become important components of the tourism product. The scope of the study is very far reaching and profound. Cultural-heritage tourism falls in the special class of tourism based on the search for new, deep and fulfilling cultural experiences, which may be aesthetic, intellectual or psychological. Cultural-heritage tourism is recognized as a potential force for preserving, maintaining and conserving the originality of the place. The conference on Cultural-Heritage Tourism and Regional Development emphasised that cultural-heritage tourism means enrichment of aesthetic and affective experiences or the quality of life. It enhances the cultural-heritage itself—the enrichment manifesting itself in the form of enhancement of the resources, total physical setting, preservation of monuments of cultural importance, expansion of museums and galleries, development of heritage hotels and revitalization of local music, dance and festivals. The study aims to find the scope of the cultural heritage tourism in Coimbatore. There has not been deep rooted study on this field. Hence, this study shows the importance and development in the area of the cultural heritage tourism in Coimbatore.


Cultural-Heritage Tourism, Monuments, Traditions, Culture.

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