THE STUDY ON CUSTOMER SATISFACTION OF GENERAL INSURANCE SECTOR AT THANJAVUR DISTRICT

K. Mala, J. Anjanameena

Abstract


The insurance is broadening its path in day today life. The main reason is to assist the people in the form of the hand which show up for the both unfortunate situation and also for the disasters such like the tsunami, storm and flood, etc. Even the insurance is given for the animals to be protected from the extinct situation.so the main motivation is to give life for the properties and other animals etc from the death or damage.

Keywords


Consumer Satisfaction, General Insurance, Thanjavur.

References


Kasturi R. (2006). “Performance Management in Insurance Corporation”, Journal of Business Administration Online”, Vol.5(1), pp.1-16.

Oetzel JM, and Ghosh BS. (2008). "A case of the tortoise versus the hare? Deregulation process, timing, and firm performance in emerging markets," International Business Review, Elsevier, Vol. 17(1), pp.54-77.


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