AN OVERVIEW OF A GOOD BRANDING

R. Maruthanayagi, V. Mahesh

Abstract


A brand is promoting an attractive name, colorful packaging and designing, and ultimate customer satisfaction about the giving by creating an individual identity, branding allow consumers to develop jointly like status and money value with the brand. It must have constant life and be not make any affect by time and after. It must not posses with new design and trendy because it is only for short time benefit but branding is would expect long benefit. Traditional of their family name is some limitation of single line products. The word including family brand indicate to particular brand name. which a concern follow for a different of its products.

Keywords


Packaging, Brand loyalty, Advertising media, Consumer willingness, Publicity, Social environment, Brand reputation, Consumer attitudes.

References


BIBLIOGRAPHY

Dobni D, and Zinkhan GM. (1990). "In Search of Brand Image: A Foundation Analysis", Advances in Consumer Research, Vol.17, pp.110-119.

Park CW, Jaworski BJ, and Maclnnis DJ. (1986). "Strategic Brand Concept-Image Management", Journal of Marketing, Vol.50, pp.135-145.


Refbacks

  • There are currently no refbacks.


Send mail to ijmss@ijmss.com with questions or comments about this web site. 

International Journal of Management and Social Sciences, All rights reserved.