AN OVERVIEW MARKETING OF INUSRANCE PRODUCTS AND SELLING PROCESS

R. Gayathri, V. Mahesh

Abstract


The life insurance can see or realize real life of middle and poverty live people. The product produced in the point of view giving assurance for the policy holder and customer and based on field experts the insurance product sell is what the products offered to customers. The insurance marketing has been providing some area basis, which may be district level, regional level and zonal level. The people can benefited respective area they can buy insurance products and pay insurance premium with local area network. The need for life insurance product is entirely different from other personal needs. So as to people not ready to buy the insurance product not only that who has more income people and business people only would willing to save their life and deposit purpose also they have ready to invested, compare with other people for example daily wagers, labor, and agriculture workers are very big financial crisis to have to run their normal life. Even though the life insurance agents and brokers to give some extra information to those people and intuition their personal values and sell the insurance products to the general public. 

Keywords


Policy, Schemes, Plans, Policy premium, Life policy, Career agent, Prospects, Publicity, Channels, Marketing potential.

References


BIBLIOGRAPHY

• Later on two life officers started insurance company, namely, the Hand in Hand Society (1696) and the Marcers’ company (1698). The society of Assurance for widows and orphans was founded in 1699 and is considered to have been the first true Life Insurance Association

• In France, “Compagnite Royld” Assurance surla via 1787 was the first to be organized in that country. In Germany the first company came up in 1806. In UNITED STATE OF AMERICA Insurance started insuring policies to colonists.

• Hand in Hand Society (1696) and the Marcers’ company (1698). The society of Assurance for widows and orphans was founded in 1699 and is considered to have been the first true Life Insurance Association.


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