A STUDY ON EFFECTIVENESS OF SOCIAL MEDIA AS A PROMOTIONAL TOOL IN MARKETING FOR START-UPS IN BANGALORE

Bharath Bhushan B., U. Bhojanna

Abstract


Social media is playing a major role in spreading across information worldwide. In the recent years social media has been used by majority of the start-ups to promote their services. Bangalore has become a hub for start-ups. As the number of start-ups is increasing day by day, competition is also increasing at the same pace. It has become imperative for these start-ups to make use of different promotional strategies to market their services. Social media is one among the most important promotional tool for the start-ups to promote their services. This paper is an attempt to find out the effectiveness of social media as a promotional tool in marketing for start-ups in Bangalore city.


Keywords


Social media, Start-ups, Promotions.

References


Brooks G, Heffner A, and Henderson D. (2014). “A SWOT Analysis Of Competitive Knowledge From Social Media For A Small Start-Up Business”, Review of Business Information Systems (RBIS), Vol.18(1), pp.23-34.

Silva. (2006). “Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing”, Journal of Internet Banking and Commerce, Vol.21, pp.1-19.

Yadav. (2008). “A social influence model of consumer participation in network- and small-group-based virtual communities”, International Journal of Research in Online Marketing, Vol.21(3), pp.241-263.


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