IMPACT OF EXPERIENCE ON OPINION LEVEL OF BANK EMPLOYEES

S. Valli Devasena

Abstract


Irrespective of the type and its nature, all Industry based on service, has to give much importance to their customers. The reason is each and every customer need their seller to give quality product, fair price, place related convenience, attractive promotional strategy and so on, In banking sector also customers sail in the same way. As the products are of financial nature, they are to be cared as to their satisfactory level. The Experienced employees can do service fast, handle problems easily and provide information need personal in better way especially tech savvy service. Hence, in this paper an attempt is made to analyse the impact of experience of bank employees on service quality.

Keywords


Salary, Designation, Opinion level, Service quality, Bank employees.

References


Bhaskar PVA. (2004). “Customer Service in Banks”, IBA Bulletin, August, p.9.

Gupta VK. (2004). “Legal Rights of Customers to Get Prompt and Satisfactory Redressal of Grievances”, IBA Bulletin, August, p.14.

Rao KVB. (2006). “Customer Service in Banks”, Banking Finance, January, Vol.XIX(1), p.8.

Swarup KS. (2004). “Customer Service in Banks”, IBA Bulletin, August, p.17.

• Bibliography

Purwar AK. (2004). “Speech on Computer Security” Day 30th November.

Sarkar D. (1997). “TIPs for Customer Satisfaction”, Beacon Books, New Delhi.

Shivpuje CR. (1997). “Customer Oriented Service” IBA Bulletin, March.


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