A STUDY ON CONSUMERS ATTITUDES AND AWARENESS TOWARDS ELECTRONIC GOODS

D. Sujini, S. Manasha

Abstract


The present study talks about the consumer's awareness towards electronic goods. Here the attitude and perception of the consumers towards electronic goods have also been analyzed by using statistical tools like Chi-square test which in term is the testimony of the primary research.

Further, present study confines to the factors influencing the buying behaviour of electronic good.


Keywords


Consumer, Consumer attitude, Awareness, Electronic goods, Electronic goods customer, Consumer awareness.

References


Ettenson R, and Gabrielle KJ. (2005). "The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts", International Marketing Review, Vol.22(2), pp.199-224.

Mason Keith J. and Alamdari F. (2007). "EU network carriers, low cost carriers and consumer behaviour: A Delphi study of future trends", Journal of Air Transport Management, Vol.13(5), pp.299-310.


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