A STUDY ON CUSTOMER ATTITUDE TOWARDS OPENING OF SAVINGS ACCOUNT IN PUBLIC BANKS

M. Rajarajeswari

Abstract


Indian government is playing a significant role in the development of the banking sector. The expectations of customers from their banks are also increasing. Both public and private sector banks are providing similar types of products and services. The researcher tries to study the extent of usage and satisfaction of savings account services in public sector banks. The study has been conducted on 100 customers of five public banks.


Keywords


Saving Account, Public bank, Customer Attitude

References


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Mohan R. (2006), “Reforms, Productivity and Efficiency in Banking: The Indian Experience”, RBI Monthly Bulletin, March, pp.279-293.

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Vashisht AK. (1987). “Performance Appraisal of Commercial Banks in India”, A Ph.D. Thesis submitted to the Department of Commerce and Business Management, HPU, Shimla.

Yeung MCH, Lee CG, and Ennew CT. (2002). “Customer satisfaction and profitability: A reappraisal of the nature of the relationship”, Journal of Targeting, Measurement and Analysis for Marketing, Vol.11(1), pp.24–33.


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