CUSTOMER FOCUS ON PUBLIC SECTOR BANKING SERVICES WITH SPECIFIC REFERENCE TO COIMBATORE CITY

M. Rajarajeswari

Abstract


On account of  the competitive customer service and sprit, unleashed by the above said banks, there is a transformation in the customer needs like access to deposits anywhere anytime, speedy transfer of funds, quick remittances and bill collections and fast screening of credit proposals without undue paper work etc., This was hitherto unknown to the public sector commercial banks of India and it necessitated them to focus on service quality and customer satisfaction  dimensions not only to retain the existing clientele but also to attract  new customer  to remain competitive. In this regard, this study attempts to assess the services provided to the customers in the banking industry.


Keywords


Public Sector Banks, Customer Focus, Banking Service.

References


BIBLIOGRAPHY

Safeena R, and Abdullah HD. (2011). "Customer perspectives on e-business value: Case study on internet banking", Journal of Internet Banking and Commerce, Vol.15(1), pp.1-13.

Ravichandran K, Bhargavi K, and Kumar SA. (2010). "Influence of service quality on banking customers behavioural intentions", International Journal of Economics and Finance, Vol.2(4), pp.18-28.

Singh S, and Arora R. (2011). "A comparative study of banking services and customer satisfaction in public, private and foreign bank", Journal of Economics, Vol.2(1), pp.45-56.

Mehta RA. (2013). "Banking services and customer satisfaction-A study of public and private sector banks in Navsari city", Indian Journal of Research, Vol.2(3), pp.225-228.


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