A STUDY ON CUSTOMER PREFERENCE TOWARDS DIGITAL PAYMENTS

S.M. Yamuna, R. Shiji

Abstract


Digital payments systems are done with the help of internet facility and it refers to electronic consumer transactions, which include payments for goods and services. Mobile payments at Point-of-Sale (PoS) via Smartphone applications (apps), and peer-to-peer transfers between private users. The amazing increase in digital payments will result with new payment ecosystem that is emerging for consumers. This paper makes an attempt to find out the preference of the public about the digital payment and to know the effort of people to change the economy into cashless economy.


Keywords


Digital Payment, Customer, Digital currency

References


Akinola OS. (2012). "Cashless Society, Problems and Prospects, Data Mining Research Potentials", International Journal of Computer Science and Telecommunications, Vol.3(8), pp 49-55.

Bhatnagar H. (2015). "Awareness and Adoption of Technology in Banking Especially by Rural Areas Customers: A Study of Udaipur Rural Belt", Pacific Business Review International, Vol.7(11), pp.321-325.


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