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INFLUENCE OF CORPORATE CULTURE ON THE DYNAMICS OF INDIAN FAMILY

Mohit Rajan

Abstract


After outset of Liberalized, Privatized and Globalized policies in India during early 1990s, India was flooded with the Multinational Companies and soon it became the main centre of business process outsourcing. The corporate culture of these companies influenced almost all walks of life and family was not an exception.

In this paper, I have made an attempt to come up with some of the basic issues of Indian family in the milieu of corporate culture brought by these multinational companies and which has become an instrument of globalization in the rapidly shrinking world. Through the ethnographic study of families, an attempt is made to surface out the basic nuances of interactional universe comprising of families of those professionals who are in the process of acculturation with the culture of MNCs at one hand, and have been brought up in the environment dominated by Indian traditions and customs, on the other.

My final argument appeals to redefine the traditional anthropological notion of family keeping in mind the context of contemporary India.


Keywords


Family, Indian Family, Family Values, Corporate Culture, Globalization, Multi-National Companies (MNCs)

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References


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