RESEARCH METHODOLOGY (TEXT AND CASES WITH SPSS APPLICATIONS)

Abstract

Authors : Prof.(Dr.) S.L.Gupta and Hitesh Gupta
Email : slgupta_1965@yahoo.com, hitesh_hit2@rediffmail.com
First Edition : 2011
Publication : International Book House Pvt. Ltd.
Website: www.ibhbookstore.com

The standard books on Research have been mostly written by American or foreign authors in their country’s context. “Research Methodology”, is a pioneer book in the field of research, which makes the book beneficial for researchers/students/teachers/live project managers and other academicians as well as corporate executives. The book is designed to serve as text book to management students who would like to learn research process in Indian and International context. This book draws heavily on Indian examples from the corporate world, including MNC’s, world of advertisements and in general in Indian marketplace.