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Study of Religious Contrasts in Consumer Shopping Styles

Pradeep Joshi, Arun Kant Painoli


This paper explores similarities and difference in underlying dimensions that determine consumers shopping style. A total of 400 respondents were selected and divided into two groups based on their religious affiliations. Among Hindus 225 respondents were selected of which 217 usable responses were received and among Muslims 175respondents were selected of which 156 usable responses were received.

Exploratory factor analysis was used to compare the factors determining shopping style of these two religions. It was found that there exist some similarities and differences in consumer shopping style among the two religions. It can be said that religious culture should be viewed as a distinct consumer segments, which may help in designing the various marketing strategies to influence the end customer. It plays an important role in designing the marketing mix and influence the end customer in choosing the product or services.


Religious affiliation, Consumer shopping styles, Consumer behavior, Religious shopping, Shopping style, Religious shopping style.

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