Open Access Open Access  Restricted Access Subscription Access

A STUDY ON CUSTOMER AWARENESS AND PREFERENCES TOWARDS E-BANKING SERVICES

Jagavati Kavita, Kavita Abichandani

Abstract


The usage of computer or any electronic technology for banking transactions using codes or cards is known as EBanking. This revolution of being able to transact with one’s bank electronically has surpassed all existing norms as far as traditional banking is concerned. Today’s business world has been gifted with numerous innovative and unconventional ways of banking and since these are the times of convenience, E-Banking has been a source of joy to many to be able to access bank from the convenience of their homes or Offices. In fact, E-banking has moved real banking behavior closer to neo–classical economic theories of marketing functioning. Electronic banking is the wave of the future.


Keywords


Customer Awareness, E-banking, Banking, Customer Preferences

Full Text:

Untitled

References


“Profiling of internet banking users in India using intelligent techniques”, Journal of Services Research, Vol.6(2), October,2006-March,2007.

http://rbidocs.rbi.org.in/rdocs/PublicationReport/Pdfs/21595.pdf

http://www.onlinesbh.com/

http://www.rbi.org.in/home.aspx

Kannabiran, G., & Narayan, P.C., “Deploying Internet Banking and e-Commerce—Case Study of a Private-Sector Bank in India”.

Krishna, “Online banking in India”, http://www.thinkplaninvest.com/2009/03/onlinEbanking-in- india-part-

Kumra, Rajeev, & Mittal, R.K., (2004), “Trust and its Determinants in Internet Banking: A Study of Private Sector Banks in India”, Decision, Vol.31(I), January - June.

Madan, Pankaj, Verma, Garima, and Verma, Hemraj, “Impact of E-banking on Business Results of banks: An Empirical Study”, ICFAI edition

Ravichandran, N., Kamath, K.V., and Kohli, S., (2003), “Indian Banking Sector: Challenges and Opportunities”, Vikalpa, vol28(3).

Rishi, Meenakshi, & Saxena, Sweta C., (2004), “Technological innovations in the Indian banking industry: the late bloomer”, Accounting, Business & Financial History, Vol.14(3), November, pp.339–353.

Srivatsa, H.S., Srinivasan, R., (2008-09) “New age youth banking behavior an explorative study in the Indian banking sector”, Journal of Services Research, Vol.8(2), October, 2008-March, 2009.


Refbacks

  • There are currently no refbacks.


Send mail to ijmss@ijmss.com with questions or comments about this web site. 

International Journal of Management and Social Sciences, All rights reserved.