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Alexandra N. Smith, Michael J. Dotson, J. Dana Clark, Dinesh S. Dave


In contrast to dominant methods of information collection about wedding trends that survey women after their big day has already passed, a survey approach was used to quantify future wedding trends of brides-to-be in the American millennial generation. As research on wedding trends is limited, the study is exploratory in nature. Results identified ten significant factors pertaining to the wedding trends of the American millennial generation.


Wedding planning, Millennials, Marriage, Wedding, Wedding trends, American millennial generation.

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