CASE STUDY - ROLE OF STUDENTS IN ENTREPRENEURSHIP DEVELOPMENT

Abstract

The case is based on a start-up venture, e-Health Services Inc., innovating integration of healthcare and technology diagnosis to deliver remote monitoring services, evasive and non-evasive primary medical & healthcare assistance mainly in rural markets. In spite of great minds working at the management level, gaps were identified in the implementations at grass-root levels. To address this, all conventional practices were eradicated to instigate a performance oriented activity. Resources were identified in the form of full time scholars from management schools, specializing in entrepreneurship. Students had to manage time efficiently while changing their hat from a very theoretical learning to a practical application. The existing pedagogy of the Entrepreneurship curriculum was very informative, but fanatically classroom based learning. The case discusses how the students turned around the business operations successfully and at the same time enjoyed the opportunity to apply their management learning in a real life situation.</p?