CONSUMER PERCEPTION TOWARDS WATER PURIFIERS: - A CASE STUDY OF PURE IT

Nirmani Tripathi, Vidhi Bhargava

Abstract


One child dies every single minute from a diarrheal disease that is because of poor sanitation and contaminated water. These deaths supersede the aggregate deaths caused due to HIV, malaria & TB combined. This is the reason why water purifiers are gaining significance in India as a source of pure and safe drinking water. This research focuses on a survey based study about water purifiers in Gurgaon. The study is significant owing to a lot of unplanned humungous construction of high rise apartments. Such apartments most of the times do not take care of legal regulations regarding human waste disposal, etc. due to which the underground water is highly contaminated and not fit for drinking.

Keywords


Water purifiers, Pure it, Consumer perception, Poor sanitation, Diarrheal disease, Contaminated water.

References


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