AN EMPIRICAL ANALYSIS OF PARENTS VIEW ON THEIR CHILDREN’S BEHAVIOUR VIEWING TELEVISION
Children are often said to be the ‘future’ of the country. The childhood is the most important period in which the
behavior can be easily moulded. Children learn and develop skills by interacting, observing and experiencing the
world around them. The environment associated with the child influences the child behaviour. Earlier child behavior
was mainly influenced by the family and the school. Recently television is one of the most prevalent media influencing
the children lives as a baby sitter, companion and an important agent of socialisation. The study focuses on the
children’s behavioural modification on viewing television. Factor analysis was used as a tool for analyzing. The
appropriate chi-square value exhibited that there is significance at 1% level.
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