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P. Arivazhagan


The basic necessity for a human being is food, cloth and shelter but in modern world internet has become a primary need in human life. Online shopping plays an important role in E-commerce. Information and Communication Technology (ICT) has brought about a lot of changes in shopping. It has been in the form of online shopping or online trading. The main objective of the study is to find out the consumer attitude and satisfaction towards online shopping in Karur District. The study was done based on well structured questionnaire with a sample of 100 respondents. The data were analyzed using simple percentage analysis and chi-square test to find consumer attitude and satisfaction towards selected online shopping in leading companies.


Online Shopping, Attitude, Internet, Satisfaction, Consumers, E-Commerce.

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