A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN KARUR DISTRICT

E. Mubarak Ali, A.A. Syed Ibrahim

Abstract


Food is the basic need of human beings. Foods are consumed for to gain some nutrition. Consumers satisfy his wants with variety of goods and services. Consumers are influenced by particular commodities or particular retail store.  In historic days, human beings have their foods slowly but in the present generation trend have been changed. Most of the people like to eat foods which are easy to prepare. Due to the development of Retail sector many ready to eat foods are Noodles, vermicelli etc., India is one of the most Instant Food production in the World. In next ten years total food production in India will likely to double the total production. Demand for Instant Food products will increase due to the changes in urbanization, food habits, and traditions.

Keywords


Ready-To-Eat Food, Instant Foods, Consumer Behaviors, Food-Related Lifestyles, Tradition Seekers, Convenience Seekers.

References


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