A STUDY ON CUSTOMER SATISFACTION IN E- BANKING

Abstract

The Digitalized world, the electronic technology is playing a major role for e-commerce. E-banking is the newest delivery channel for banking services through online. In fact, it has made effectively “opened” twenty-four hours a day, seven days a week. Customers can do their daily banking activities without having to wait in line or wait on hold for telephone banking services. E-banking provides enormous benefits to consumers in terms of ease and cost of transactions, either through Internet, telephone or other electronic. The paper tries to attempt to know the customer satisfaction of e-banking service provided by their banks and also to know the acceptability by the customers.  The paper presents the data, from a survey of E- banking consumers and develops a functional model for maximizing the consumers value, which the banks may choose to adopt Internet banking strategically.