A STUDY ON TOURISM MARKETING DEVELOPMENT WITH SPECIAL REFERENCE TO TIRUCHIRAPALLI DISTRICT, TAMILNADU

M. Jamila Nasiha

Abstract


Tourism acting an essential role in promoting goodwill among the people and thereby fostering socio-economic enlargement of the country. Tourism industry helps to make vast foreign exchange reserves and make direct and indirect employment opportunities to a very large part of the society. Besides, encourage handicrafts and fine arts of a nation, it helps in preserving the nature’s loveliness, cultural heritage of the land, tradition of soil and strengthens the procedure of nationwide addition and universal brotherhood. a specific study that carried out to identify tourism marketing and its development in Tiruchirappalli district in Tamilnadu state. A total of 250 customers were participated in this study from various tourist spots. Collected data was analyzed by using SPSS. The main objective of this study is to estimate the tourism and its impact on tourist development.

Keywords


Tourist, Tourism development, Tourism Marketing, Cultural heritage.

References


Dev NR. (2013). “Marketing strategies adopted by Tourism industry in South India - a comparative study between Kerala and Tamil Nadu”(thesis). University of Kerala.

Gal Y, Gal A, and Hadas E. (2010). “Marketing Research – An Applied Orientation”, 3rd Edition, Pearson Education: New Delhi.

Sunand C, and Yadav K. (2012). ”Marketing tourism destination with a strategic planning approach: Case Study of Andhra Pradesh”, (Thesis). Department of Business Management. Tilak Maharashtra Vidyapeeth.


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