A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN TRICHY CITY
Rapid development of the internet has strongly impacted worldwide marketing environment as well as enabled customers to trade using the net. Business houses have been coming up with creative ways to promote through the e-route leading to steady rise in online shopping alongside traditional buying. Generally, the success of online shopping essentially depends on customer satisfaction during their purchase. This study exclusively focuses on shoppers of varying age groups and the extent of growth in adaptation in online shopping. Their proficiency in using the net to buy products and services online, their preferences with respect to goods they purchase online among the wide- variety and the frequency of their purchase are so examined in this study. Online shopping is fast catching up among people who are residing in Tier – I and Tier-II cities across the country today, according to literatures and studies.
Customer Satisfaction, Online Shopping, Shopping, Customer study, Online customer, Online customer satisfaction.
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