A STUDY ON CUSTOMER SATISFACTION TOWARDS DIGITAL MARKETING IN TRICHIRAPPALLI CITY

Abstract

In this digital era, the Digital avenues available onsite through the electronic media have enhanced the possibility and success of Digital Marketing all over the world. The main aim of Marketing is to offer standard products at the right place, at the right time and at the right price. The advent of Digital Marketing enables to accomplish this basic objective by providing an arena for the display of variety of goods and services at varied prices, standards and features thus facilitating the consumers to choose the right product or service at the right time from the right supplier at the right cost and also at their own ease and convenience. The present study highlights upon the opinion and satisfaction of 120 Respondents regarding the basic features of Digital Marketing and their buying behaviour in that context.