CONSUMER AWARENESS AND ATTITUDE TOWARDS GREEN MARKETING – A STUDY WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY CORPORATION IN TAMILNADU

S. Praveena, N. Akilandeswari

Abstract


Going by alternative names such as sustainable marketing, environmental marketing, green advertising, eco marketing, organic marketing, all of which point to similar concepts though perhaps in a more specific fashion, is green marketing essentially a way to brand your marketing message in order to capture more of the market by appealing to people’s desire to choose products and services that are better for the environment. Green marketing can appeal to a wide variety of these issues: an item can save water, reduce green house gas emissions, cut toxic pollution, clean indoor air, and/or be easily recyclable.

Keywords


Green marketing, Consumer welfare, Eco – friendly, Eco marketing, Green advertising, Marketing.

References


Ghosal M. (2011). “Green Marketing – A Changing Concept in Changing Time”, BVIMR Management Edge, Vol.4(1), pp.82-92.

Joseph, and Korlekar R. (2013), “Green Marketing Practices – An Indian Perspective”, Expressions – Unity CSR Foundation Magazine, Vol.2(2), pp.12-15.


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