International Journal of Management and Social Sciences (IJMSS)
ATTITUDE AND PERCEPTION OF MOBILE ADVERTISEMENT ON YOUNGSTERS – A STUDY
Abstract
Today, the mobile has gone far beyond being just as a medium of telecommunication. It has become the integral part of everybody's life. In the modern era with the development of technology, people started using mobile phones for making themselves comfortable. Hence, there arises the concept of Mobile advertisement. Mobile advertising is a form of advertising via mobile phones or other devices. It is a subset of mobile marketing. The young players of wireless world are more attached to the concept of Mobile advertisement. Hence a study has been taken to find out the attitude and perception of Mobile advertising on youngsters and it is found that maximum number of youngsters have a positive attitude towards mobile advertising.
Keywords
References
Ene D, and Ozkayaon V. (2015). “Consumer attitudes towards Mobile Advertising”, Vol.5(1), January.
Patel Y, Pandya AR, Pranami SD, Patel HD, and Patel TR. (2013). “Study of attitude and perception of mobile marketing on youngsters”, A case study, available online: http://gnu.inflibnet.ac.in
Selda En, and Ozkaya B. (2015). “The role of Mobile advertising on consumers purchase decision: A research on consumers attitudes towards mobile advertising”, International journal of humanities and social science, Vol.5(1), Jan.
Shabhu KR, Kumar AN, and Kumar AN. (2016). “Youngsters attitude towards mobile marketing”, International Journal of Industrial Enginering and Management Science, Vol.6(3), August.
Usman MZ, and Zainulabdeen BM. (2012). “The Impact of mobile advertising and communication on customer relationship”, (CRM), International conference on economics, business and marketing management, IPDER, Vol.29, IACSIT PRESS, Singapore.
Refbacks
- There are currently no refbacks.
Send mail to ijmss@ijmss.com with questions or comments about this web site.
International Journal of Management and Social Sciences, All rights reserved.