A DETAILED STUDY ON INTERNET AND INTERNATIONAL WEB MARKETINGS’S BIG CONUNDRUM - DATA SECURITY AND PRIVACY
Is the net simply another promoting channel like spam or home shopping? Or can it revolutionize world marketing or International marketing? Can giant multinationals lose the benefits of size, whereas little start-ups leverage the technology and be-come massive players internationally? Here in this research paper we are going to discuss the various opportunities and challenges that the net offers to giant and little firms worldwide. They examine the impact on world markets and new development, the benefits of associate computer network for big firms, and also would like for foreign government support and cooperation. Rules imposing penalties of such magnitude place knowledge privacy front and center for enterprise marketers. All world firms can get to examine however they collect, store, manage and deploy client knowledge across their promoting and advertising technology stacks to make the data a visible one to everyone in the internet.
While the main focus is on knowledge crossing international borders, it makes sensible business sense to manage and management shopper knowledge in accountable ways in which, not withstanding purpose of origin and use. Not solely square measure legal consequences a lot of severe, thus square measure client issues and expectations. The Data security and privacy plays a major role in the world web marketing that shows the sensitive one in the agenda. Here we discuss about the same.
Kamthane,.Sing Bernal. (2012). "Security Measures Incorporated in Online in India", MIT International Journal of Computer Science and Engineering, Vol. 5(9).
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