CUSTOMER PERCEPTION TOWARDS SMALL FINANCE BANK WITH SPECIAL REFERENCE TO ESAF SMALL FINANCE BANK
Small finance bank are a type of niche banks in India. The aim behind these banks is to provide financial inclusion to those sections of the economy not being served by other banks and financial institutions. ESAFis a small finance bank promoted by Evangelical Social Action Forum which caters to the needs for financial services among the low income people. Before becoming a bank it was a Micro financial Institution. This paper tries to study the awareness and perception of customers about ESAF small finance bank. Data are collected through schedule using convenient sampling method from 50 women customers of Palakkad district. The collected data was analysed by using simple percentage analysis, weighted mean score analysis and chi square test.
Customer Perception, Small Finance Bank, ESAF, Micro Financial Institution.
Ray P. (2016). Proceeding of the First American Academic Research Conference on Global Business, Economics, Finance and Social Sciences (AAR16 New York Conference) ISBN: 978-1943579-50-1 New York, USA. pp.25-28. Paper ID: N624
Viswan MG. (2017). " A Study On The Awareness And Perception About Small Finance Bank With Special Reference To Esaf Small Finance Bank", Abhinav National Monthly Refereed Journal of Research in Commerce& Management, Vol. 6, Issue 4, pp. 32-41.
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