Open Access Open Access  Restricted Access Subscription Access


R. Karunambika, J. Arthi


Corporate Social Responsibility has become the key strategy that focuses towards Sustainability of a company. The CSR initiatives adopted by the corporates are serving as successful measures towards fulfilment of Social and Environmental obligations of a company, which were once seen as separate issues. In India, the picture of CSR has magnified a lot more in size when compared to the yester years. This could be attributed to the emergence of the triple bottom line approach of CSR that has three important considerations: People, Profit and Planet.


CSR, CSR trends, Corporate social responsibility.

Full Text:




Arvind D. “Corporate Social Responsibility of Indian Business Houses”, Maratha Mandir’s.

Ghose S. (2012). “A look into Corporate Social Responsibility in Indian and emerging economies”, International Journal of Business and Management Invention, Vol.1(1), pp.22-29.

Gupta R. (2012). Emerging trends of Corporate Social responsibility in India- An Overview, IJBMR, Vol.2(1), ISSN: 2249-6920, pp.39-49.

Khanna P, and Gupta G. (2011). Status of Corporate Social Responsibility: in Indian context. APJRBM, Volume 2, Issue 1, ISSN. 2229-4104.

Sharma, Anupam & Kiran, Ravi. (2012). Corporate Social Responsibility Initiatives of Major Companies of India with Focus on Health, Education and Environment, African Journal of Basic Applied Sciences 4 (3): 95-105, ISSN 2079-2034.

Usha, L. (2012). Corporate Social Responsibility in India – A way to Socio Economic Development, Indian journal of applied research, Vol.2(2), ISSN - 2249-555X.


  • There are currently no refbacks.

Send mail to with questions or comments about this web site. 

International Journal of Management and Social Sciences, All rights reserved.