A STUDY ON THE INVESTMENT BEHAVIOUR OF SCHOOL TEACHERS TOWARDS MUTUAL FUND INVESTMENT IN THANJAVUR DISTRICT
Investment is considered as the sacrifice of certain present value of money in anticipation of a reward. Investments are becoming very popular. Factors such as healthy climate, varied investment avenues, varying interest rates, larger income, burdensome tax rates, longer life expectancy etc., are responsible for the growing popularity of investments. Several investment opportunities are available to an investor in many types and in many combinations within each type. However, the returns offered by them vary depending upon their nature and qualitative features. Even though we are having some laws like Efficient Market Hypothesis, some investors did not follow such laws and rules instead they follow some other norms. Behavioral finance is one of the field of study to disclose the behaviour of the investors towards investment decisions. This research examines the lnvestment behavior of school teachers towards Mutual Fund investment in Thanjavur District. The researcher looks into the investment behaviour of School teachers towards Mutual Fund and how demographic factors affect the investment behaviour of the individual investors. The researcher collected data by obtaining direct response from 400 school teachers of Thanjavur district with structured questionnaire and it was analysed quantitatively with Statistical tools like ANOVA and Chi-Square and Garrett Ranking Technique were used to obtain the study of the study.
Investment, Investment Avenues, Behavioral Finance, Investor Behaviour, School teachers, Mutual funds.
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