A STUDY ON CONSUMER SATISFACTION IN CROMPTON FAN AT THANJAVUR TOWN

R. Pradeepa, T. Priyanga

Abstract


The home should be motivated by inspiring people to intensity   the   people’s   desire   and   willingness to co-operate their duties effectively and co-operate for the accomplishment of common objectives. This study is based on data collected from the households of Thanjavur. A sample of hundred households, owing Fan was drawn by adopting a random sampling   method. This study has been concentrated in Thanjavur town because of the availability of brands, price differences and regional differences in naturally and geographical environment. The price can be moderate and they may be offered on installment basis. It is true that the people are now aware of the various developments of quality and price. Hence, manufactures and business people should consider the factors responsible for changing the consumer attitude before planning or marketing a product.

Keywords


Moderate, Inspiration, Trends, Design, Satisfaction, Safety, Efficiency, Consumer preference.

References


Bina J. (2005) "A case of emotional decision making", India Journal Of Marketing, No.2, pp.17-20.

Gandhi JG. (2003). "Marketing –A Managerial Introduction". TATA MC Graw –Hill publishing company, New Delhi.

Palmer A. (2004). "Introduction to Marketing: Theory and Practice", Oxford University Press.

Schiffman LG, and Kanuk LL. (2004). "Consumer Behavior". Prentice-Hall Private Limited, New Delhi.


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