CONSUMERS’ SATISFACTION ON ONLINE SHOPPING IN THANJAVUR DISTRICT: A DESCRIPTIVE STUDY

Abstract

Online shopping environments are therefore playing an increasing role in the overall relationship between marketers and their consumers. That is, consumer-purchases are mainly based on the cyberspace appearance such as pictures, images, quality information, and video clips of the product, not on the actual experience. The objectives of this paper are: 1. To study the various factors influencing the consumer satisfaction of online shopping. 2. To find out the best predictor on online shopping buyers satisfaction factors. Adopting convenience sampling technique, 250 respondents were chosen among the population of online shoppers in Thanjavur district. Multiple regression analysis and Analysis of Variance (ANOVA) test was used at 1% and 5% level of significance. The study revealed that the online retailer can improve the effectiveness of present network system by motivating and encouraging the buyers in terms of quick delivery in all areas, good advertisement support, and quick after sales service and try to reduce the cost of the product. With this strategy, they go for marketing plans for mass sale of products through online in this region.