CUSTOMER PREFERENCE ON COLGATE AND DABUR WITH SPECIAL REFERENCE TO COIMBATORE CITY
The ultimate objective of this study is to recognize about the factor which influences the decision of the customer when they buy the product. The expressive research plan was used to achieve the objective. We have used simple percentage method. Our study is based on primary data, for which we have used a close- ended- questionnaire. The responses were collected from 175 respondents in Coimbatore. We have used tables and graphical presentation tools for analysis. A complete marketing research will be the only tool that can analyze the customer preference to consume the tooth paste Colgate and dabur. It depends on age, gender and psychological desire to purchase the particular product.
Customer preference, Toothpaste industry, Brand awareness.
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