A STUDY ON CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES PROVIDED BY COMMERCIAL BANKS IN COIMBATORE CITY
Information technology has contributed to the remarkable changes in the banking sectors. Due to the impossible extension of information and correspondence technology [ITC] the concept of banking has been significantly changed. Indian banks, utilizing the latest developments in the technology, introduced the modern banking system called e-banking. Even though all banking sectors are offering e-banking services to their customers, they have to focus more on their satisfaction also. The main objective of this study is to analyze the satisfaction level of customers towards E-banking services and importance level on different dimension of e-products in Coimbatore city.
Economy, E-Banking, Customer satisfaction, Commercial banks, Mobile banking, Cyber crime
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