A. Rahul, R. Muhammed Shameer, D. Satheesh Kumar


Content advertising has turned into a pioneering path for organizations to discover groups of onlookers. Rather than squandering cash on customary publicizing organizations are concentrating on offering some benefit added substance to connect with customers on the web. As indicated by 2017 insights from the Content Marketing Institute, 89 percent of business-to-business (B2B) advertisers utilize content showcasing. What's more,52 percent of the rest of the advertisers in tend to begin inside a year. Numerous advertisers are presently re-appropriating the innovative procedure to specialists. Be that as it may, you need a solid substance showcasing brief for your essayists to work from. It helps promoting develops to be a ground-breaking showcasing strategy in the advanced, quick moving, data driven world. It's anything but another system yet more and more endeavors start to participate in substance advertising steadily. So, what are the reasons of the ascent of substance showcasing in the present society? Many Indian companies are using content marketing for competitive advantages. It helps to bring more sales to the company through content marketing. This study shows the benefits and limitations to the company and examines about the utilization of substance advertising in organizations and how it brings advantages to the organizations.


Increased sales, Cost savings, Better customers with loyalty.







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