A STUDY ON EFFECTIVENESS OF SOCIAL MEDIA AS A PROMOTIONAL TOOL IN MARKETING FOR START-UPS IN BANGALORE
Social media is playing a major role in spreading across information worldwide. In the recent years social media has been used by majority of the start-ups to promote their services. Bangalore has become a hub for start-ups. As the number of start-ups is increasing day by day, competition is also increasing at the same pace. It has become imperative for these start-ups to make use of different promotional strategies to market their services. Social media is one among the most important promotional tool for the start-ups to promote their services. This paper is an attempt to find out the effectiveness of social media as a promotional tool in marketing for start-ups in Bangalore city.
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